什么是抖音账号的垂直度？垂直度又有什么作用？
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margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;"> <span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0);">抖音的每一个账号都有属于自己的标签，系统会根据每个人的标签将自己的作品推荐给有相同标签的用户。</span></span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 标签又分为重点标签和侧重点标签，系统会根据你的阅读习惯，分析出你喜欢的内容，然后为你贴上标签进行重点和侧重点分类。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 并且系统会根据读者的阅读行为数据：评论量、点赞数、转发率，选出其中最受欢迎的内容，从而判断出作者的擅长领域。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 一个新的账号视频权重全部来源于初始的阅读量。当一个账号有了一定粉丝基数的时候，视频的权重来源于第一步粉丝阅读的体验度和第二次推荐人群的阅读体验度。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 一个视频的推荐机制分为两步的。第一步推荐：新手发文——200左右一般人群浏览——点赞量和互动量大于百分之6以上。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 后续推荐：获得2000——3000的阅读量，当点赞和互动不低于百分之5可继续下一步的推荐。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 当自己的粉丝越精准的时候，初始推荐的数据才会更好，这样才会获得下一步的推荐。所以，当一个账号的属性越明显，垂直度越高，粉丝越精准，后续作品的推荐量就会越高<br/></span></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 说白了就是给自己的抖音账号做一个定位。<br/></span></p><h3 style="margin-top: 15px; line-height: 2em;"><span style="text-indent: 2em; color: rgb(0, 0, 0); font-size: 18px;"> 怎么做抖音账号的垂直度才能提高呢？</span></h3><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 抖音会根据算法给每一个作品分配一个流量池，就像微博的流量向名人大V集中，刚开的微博都没人看。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 而抖音即便是0粉丝，发布任何视频，抖动系统都会智能分发几十上百的流量，也就是流量池，然后根据你在这个流量池里的表现，决定要不要把你的作品推送给更多人。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 不论你是不是大号，只要你有能力产出优质内容，就有机会跟大号竞争。</span></p><p><br/></p><h3 style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 抖音流量池评价标准：</span></h3><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 点赞数、评论数、转发数、完播率，也就是说，新视频的完播率高，互动率高，这个视频才有机会持续加持流量。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 在抖音，所有一夜爆火的视频，和抖音推荐板块的视频，播放量基本都在百万级，综合数据(完播率、点赞量、评论量、转发量)无一例外都比较高。</span></p><p><br/></p><p style="text-indent: 2em; margin-top: 15px; line-height: 2em;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); font-size: 18px;"> 可见经过大量用户的检验，层层热度加权后才会进入了抖音的推荐内容池，接受几十到上百万的大流量洗礼，各项热度的权重依次为：</span><span style="font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px; text-indent: 2em; color: rgb(0, 0, 0);">转发量>评论量>点赞量。热度权重也会根据时间择新去旧，一条爆火的视频的热度最多持续1周，除非有大量用户模仿跟拍，所以还需要稳定的内容更新机制，和持续输出爆款的能力。</span></p><p><br/></p></div> <div class="content-source"> <span>来源：</span></div> <div class="content-author"> <span>作者：</span>admin</div> <div class="col-md-12 text-center" style="margin-top: 3px; margin-bottom: 3px;"> <div class="row column"> </div> </div> <div class="clearfix text-center" style="margin-top: 3px; margin-bottom: 3px;"> </div> <div class="col-md-12 text-center"> <div class="row column"> <div class="content-archivep-archiven"> <span class="content-archivep"><a href="/mei-ti-bao-dao-1/show-561.html"><strong>上一篇</strong>玩抖音常见问题及解决方法</a></span> <span class="content-archiven"><a href="/mei-ti-bao-dao-1/show-565.html"><strong>下一篇</strong>抖音引流微信小技巧</a></span> </div> <div class="content-relevant"> </div> </div> </div> <div class="clearfix text-center"> </div> </div> </div> <div class="col-md-4"> <div class="row column"> </div> </div> <div class="clearfix"> </div> </div> </div> </div> </div><div class="six gonggongyangshi_index_content" > <div class="six_left"> <div class="sleft"> <div class="youxiang"> <span class="youlian_title">咨询邮箱：</span> <span> douyinggongchang@163.com</span> </div> <div class="banquan"> <p> <a rel="nofollow" href="https://beian.miit.gov.cn/" rel="nofollow" target="_blank">豫ICP备18002961号-4</a> </p> <span>Copyright 2020 洛阳坤顺网络科技有限公司 All Rights Reserved. </span> <!-- Powered by <a href="https://www.cmseasy.cn" title="CmsEasy企业网站系统" target="_blank">CmsEasy</a> --> </span> </div> </div> </div> <div class="six_right"> <div class="sright"> <div class="footer-tel"> <p class="footer-tel-title">官方热线：</p> <p class="footer-tel-num">19939873333‬</p> <p class="footer-tel-add">周一至周日 09:00-18:00</p> </div> <div class="gghxcx"> <img data-src="/images/dygc/gongzhanghao.png" alt="公众号"> <span>关注微信公众号</span> <!-- <img data-src="/images/dygc/applet.png" alt="小程序"> --> </div> </div> </div> <div class="servers"> <!--[if (gte IE 7)|!(IE)]><!--> <!-- 在线客服 --> <style type="text/css"> .izl-rmenu{position:fixed; 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